Most companies know what they want to say about their products or services. But this is rarely the same as what customers and prospects need to hear about them. As a copywriter it's my job to bridge that gap: to turn your proposition into an irresistible offer that moves the right people to act.

I've been doing this for over two decades, solo and in creative teams, for agencies and direct clients around the world. There’s very little I haven’t written about in that time, but I still approach every brief with fresh eyes and keen insights.

I think conceptually and commercially to solve creative problems across advertising, branding and digital marketing. I tend to work best in direct contact with project decision makers. And my most satisfying client feedback references my ability to untangle knots and go straight to the heart of what needs to be said. I get that a lot.

So that's the long and short of it. My company name is Man Of Many Words but all you really need to know is that I'll find the right ones for you. Simple really.