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Slat’s the way to do it

Busy few months working with Columns Design on a new identity for plantation shutter supremos Shutterly Fabulous, with a great big beautiful new website at the heart of things.

The company’s personality is right there in the name, so it’s been a lot of fun: puns aplenty as part of their cheeky-chic new tone of voice. There was plenty of serious stuff underneath too, with the brand positioning ‘No other shutters come close‘ giving Shutterly a new visual language and fresh focus on their three core promises (quality, service and value).  

 

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