ShuttersUp is a London shutter company with an endearing story to tell. It’s a tale of craftsmanship, standards, customer service and a family ethos all wrapped up in their new brand proposition: “We don’t make shutters for windows. We make shutters for people.”

This proposition was the cornerstone for ShuttersUp’s new brand, quickly building into the Made For You strapline and personable, knowledgeable, down-to-earth tone of voice that function at the heart of the brand identity.