Making creativity mean more
I’ve been doing freelance copywriting work with Columns Design for a few years now. So when they decided it was time to give their brand a bit of a shake-up, I was delighted to be asked to pitch in.
At that stage, they’d started developing the visual side of things, with a bold identity exploding out of an iconic green C. My job was to put a bit more meat on the bones of the brand architecture. Inspired by the C device (not to mention the letter itself) and reinforced by intimate knowledge of the agency, I soon found myself at ‘We make creativity mean more’.