You Are Viewing

A Blog Post

Making creativity mean more

Columns_postcard

I’ve been doing freelance copywriting work with Columns Design for a few years now. So when they decided it was time to give their brand a bit of a shake-up, I was delighted to be asked to pitch in.

At that stage, they’d started developing the visual side of things, with a bold identity exploding out of an iconic green C. My job was to put a bit more meat on the bones of the brand architecture. Inspired by the C device (not to mention the letter itself) and reinforced by intimate knowledge of the agency, I soon found myself at ‘We make creativity mean more’.

And they certainly have. The new brand is now up and running, touching every last corner of the business but articulated most exquisitely in the hero video on the new website homepage.

Lovely stuff.

 

 

Leave a Reply