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Category Archives: Copywriting

Making Ugg Foods feel paleo-terrific

The clever video marketing folk at Tanglewood approached me late last year to write an online video script promoting their client Ugg Foods, purveyors of paleo-terrific treats. The starting point was a homage to the Dollar Shave Club phenomenon, but after spending a bit of time with the brief (including watching a couple of YouTube […]

No letting up

  When I was renting, back in the old millennium (sigh), the whole thing was a royal painus in the anus. A notepad, a pencil, a phone, a copy of Loot and an air of panic was basically all you had to work with. Deposits were in cash and had to be stumped up more or less […]

Brand new video

I do quite a bit of copywriting and brand strategy work with Brighton branding agency VGROUP, and spent a couple of months in 2013 working with them to develop their own brand. The first output of that project is a short animated video to explain and showcase the agency’s client offer. The aim was to […]

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